At its core, A(ABCD)EF Group (ABCDE Group) brings design to the world at scale by providing Creatives and Entrepreneurs with the structures, resources, and frameworks necessary to lead change and drive growth.

ABOUT A(ABCD)EF GROUP

A(ABCD)EF Group is a global creative construim (“collective”), partners work independently and collaboratively to shape the future of design. Guided by curiosity and intellect, we create work that redefines ideas, shifts perceptions, and leaves an imprint across disciplines and industries. With the acroymns of A(ABCD)EF; Architecture, Advertising, Branding, Communications, Design, Engineering, Fashion Group is a multi-disciplinary, independently owned design global studio. Our work encompasses graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, data visualizations and typefaces, sound and motion. Our partners are all practicing designers, and whether working collaboratively or independently, they do so in friendship. Our structure is unique. We are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and-above all—personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size. A(ABCD)EF Group invests in, creates, and develops businesses across creative industries with a strong focus on design. All our companies share the same foundational values, principles, and strategic framework. Each plays a specific role within a larger vision: to become world leaders in design and to build an ecosystem where every company strengthens the whole.

A(ABCD)EF GROUP

Key Figures

stakeholders across the group

100%

founder-led companies

51.2%

Average annual growth across our practices

Why We Exist

Letter from our founder

Creativity has always been one of the most powerful ways in which people understand, shape, and influence the world around them.

Whether expressed through architecture, fashion, design, technology, branding, communications, or the development of new products and businesses, creative work has the ability to change how people experience their surroundings and how organizations create value.

What interests me most is what happens when these disciplines come together.

An architect may approach a problem differently than a designer. An engineer may see possibilities that a creative does not. A strategist may identify an opportunity that others have overlooked. A fashion practitioner may understand culture and consumer behavior in ways that inform an entirely different industry.

These perspectives become more powerful when they are connected.

ABCD Group was created around that belief.

We are building a collective where independent practitioners and specialized partners can come together around meaningful opportunities without losing the independence, expertise, or perspective that makes each of them valuable.

Our ambition is to create an environment where ideas can move between disciplines, where expertise can be shared, and where creativity can become a catalyst for innovation and long-term growth.

The work we pursue will continue to evolve, but the principle remains constant: bring together exceptional people, give them the structure and freedom to do their best work, and create opportunities for their expertise to have a broader impact.

Mark Anthony Rodriguez

Founder & CEO

A(ABCD)EF GROUP

Our Commitments

Culture

Culture is an essential component of how brands, businesses, and creative disciplines create lasting relevance. ABCD Group approaches culture with respect for its history, context, and continued evolution. We seek to contribute to culture through original thinking, responsible collaboration, and work that adds value rather than simply extracting from what already exists. We believe creative work carries a responsibility to understand the cultures and communities from which ideas emerge and to approach cultural influence with thoughtfulness and respect.

Creatives

Creatives are at the center of the collective. ABCD Group exists to provide practitioners with the structures, resources, relationships, and opportunities required to develop their ideas and continue pushing the boundaries of their disciplines. We believe the strongest creative work comes from people who are given both the freedom to think independently and the opportunity to collaborate with others. Our role is to create the conditions in which that work can happen.

Timelessness

We believe enduring value is created by work that remains relevant beyond a single moment, trend, or cycle. Timelessness is not about resisting change. It is about creating brands, products, experiences, and ideas with enough substance to evolve while retaining their underlying relevance. Our focus is therefore not simply on what is current, but on what can remain meaningful. We seek to build and support work that can develop over time, create lasting relationships with its audiences, and contribute enduring value to the people, businesses, and cultures it touches.