A(ABCD)EF GROUP

REDEFINING THE NEXT GENERATION OF DESIGN

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OUR PRACTICE AREAS & GROUPS

ADVERTISING

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Our Advertising Practice develops advertising concepts, campaigns, placements, and activations designed to strengthen brand positioning and market presence.

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ADVERTISING

ARCHITECTURE

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Our Architecture Practice brings together capabilities across architectural design, visualization, rendering, and branded environments.

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ARCHITECTURE

BRANDING

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Our Branding Practice develops identities, platforms, and brand systems designed to differentiate organizations and establish long-term relevance.

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BRANDING

COMMUNICATIONS

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Our Communications Practice develops the narratives, messaging, and communications frameworks that shape how organizations are understood by their audiences and stakeholders.

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COMMUNICATIONS

DESIGN

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Our Design Practice applies design as a strategic discipline across brands, products, experiences, and environments.

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DESIGN

ENGINEERING

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Our Engineering Practice focuses on industrial design, product development, technical design, materials, and manufacturing-related capabilities.

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ENGINEERING

FASHION

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Our Fashion Practice focuses on product development, garment design, sourcing, production, and the broader business of fashion.

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FASHION

ALTERNATIVES

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Our Alternatives Practice focuses on specialized creative, commercial, and strategic opportunities that fall outside conventional categories.

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ALTERNATIVES

STRATEGY

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Our Strategy Practice focuses on corporate strategy and business development.

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STRATEGY

OTHER ACTIVITIES

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Our Other Activities Practice encompasses specialized initiatives, advisory opportunities, and projects that emerge across our broader network.

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OTHER ACTIVITIES

VENTURES & PARTNERSHIPS

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Our Ventures & Partnerships Practice supports entrepreneurs, companies, investors, and emerging businesses in developing and evaluating new opportunities.

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VENTURES & PARTNERSHIPS

OUR GROUP'S

Key Figures

4

stakeholders across the group

100%

founder-led companies

51.2%

Average annual growth across our practices

NOGA interior

Talent At Our Core

PARTNERS, CREATIVES & ENTREPRENEURS

Marc Nylander
Marc NylanderEntrepreneur
Emma Olbers
Emma OlbersCreative
Lotta Agaton
Lotta AgatonCreative
Shane Schneck
Shane SchneckCreative
Daniel Östman
Daniel ÖstmanCreative
David Ericsson
David EricssonCreative
Simon Skinner
Simon SkinnerCreative
Gunilla Allard
Gunilla AllardCreative
Mats Theselius
Mats TheseliusCreative
Willo Perron
Willo PerronCreative
Lina Kjellvertz
Lina KjellvertzEntrepreneur
Edin Kjellvertz
Edin KjellvertzEntrepreneur
Hanna Nova Beatrice
Hanna Nova BeatriceEntrepreneur

A(ABCD)EF Group is a collective or construim of Creatives and Entrepreneurs united by a shared ambition: to become world leaders in design and its associated fields.

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Press: Latest from the group

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Dusty Deco Shanghai Apartment

Dusty Deco Shanghai Apartment

Press Release | March 19, 2026

Yllw accelerates Nordic expansion with acquisition in Denmark

Yllw accelerates Nordic expansion with acquisition in Denmark

Press Release | March 13, 2026

Länna Möbler appoints new CEO

Länna Möbler appoints new CEO

Press Release | February 16, 2026

NMNG by NM3 for Nordiska Galleriet

NMNG by NM3 for Nordiska Galleriet

Press Release | February 2, 2026

External press of our clients

Our Model

CREATING A GLOBAL DESIGN POWERHOUSE THROUGH INDEPENDENCE, PARTNERSHIPS AND ENTREPRENEURSHIP

A strategy born from a relentless commitment to building lasting companies within the differentiated industries.

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Willo Perron for NOGA
AABCDE Group interior

Bringing design to the world at scale

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