
Dusty Deco Shanghai Apartment
Press Release | March 19, 2026

OUR PRACTICE AREAS & GROUPS
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Our Advertising Practice develops advertising concepts, campaigns, placements, and activations designed to strengthen brand positioning and market presence.
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Our Architecture Practice brings together capabilities across architectural design, visualization, rendering, and branded environments.
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Our Branding Practice develops identities, platforms, and brand systems designed to differentiate organizations and establish long-term relevance.
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Our Communications Practice develops the narratives, messaging, and communications frameworks that shape how organizations are understood by their audiences and stakeholders.
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Our Design Practice applies design as a strategic discipline across brands, products, experiences, and environments.
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Our Engineering Practice focuses on industrial design, product development, technical design, materials, and manufacturing-related capabilities.
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Our Fashion Practice focuses on product development, garment design, sourcing, production, and the broader business of fashion.
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Our Alternatives Practice focuses on specialized creative, commercial, and strategic opportunities that fall outside conventional categories.
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Our Strategy Practice focuses on corporate strategy and business development.
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Our Other Activities Practice encompasses specialized initiatives, advisory opportunities, and projects that emerge across our broader network.
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Our Ventures & Partnerships Practice supports entrepreneurs, companies, investors, and emerging businesses in developing and evaluating new opportunities.
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4
stakeholders across the group
100%
founder-led companies
51.2%
Average annual growth across our practices

Talent At Our Core













A(ABCD)EF Group is a collective or construim of Creatives and Entrepreneurs united by a shared ambition: to become world leaders in design and its associated fields.
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Press Release | March 19, 2026
Press Release | March 13, 2026

Press Release | February 16, 2026

Press Release | February 2, 2026
Our Model
A strategy born from a relentless commitment to building lasting companies within the differentiated industries.
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