A(ABCD)EF GROUP

REDEFINING THE NEXT GENERATION OF DESIGN

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OUR PRACTICE AREAS & GROUPS

ADVERTISING

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Our Advertising Practice develops advertising concepts, campaigns, placements, and activations designed to strengthen brand positioning and market presence.

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ADVERTISING

ARCHITECTURE

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Our Architecture Practice brings together capabilities across architectural design, visualization, rendering, and branded environments.

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ARCHITECTURE

BRANDING

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Our Branding Practice develops identities, platforms, and brand systems designed to differentiate organizations and establish long-term relevance.

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BRANDING

COMMUNICATIONS

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Our Communications Practice develops the narratives, messaging, and communications frameworks that shape how organizations are understood by their audiences and stakeholders.

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COMMUNICATIONS

DESIGN

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Our Design Practice applies design as a strategic discipline across brands, products, experiences, and environments.

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DESIGN

ENGINEERING

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Our Engineering Practice focuses on industrial design, product development, technical design, materials, and manufacturing-related capabilities.

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ENGINEERING

FASHION

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Our Fashion Practice focuses on product development, garment design, sourcing, production, and the broader business of fashion.

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FASHION

ALTERNATIVES

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Our Alternatives Practice focuses on specialized creative, commercial, and strategic opportunities that fall outside conventional categories.

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ALTERNATIVES

STRATEGY

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Our Strategy Practice focuses on corporate strategy and business development.

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STRATEGY

OTHER ACTIVITIES

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Our Other Activities Practice encompasses specialized initiatives, advisory opportunities, and projects that emerge across our broader network.

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OTHER ACTIVITIES

VENTURES & PARTNERSHIPS

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Our Ventures & Partnerships Practice supports entrepreneurs, companies, investors, and emerging businesses in developing and evaluating new opportunities.

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VENTURES & PARTNERSHIPS

OUR GROUP'S

Key Figures

4

stakeholders across the group

100%

founder-led companies

51.2%

Average annual growth across our practices

NOGA interior

Talent At Our Core

PARTNERS, CREATIVES & ENTREPRENEURS

Marc Nylander
Marc NylanderEntrepreneur
Shane Schneck
Shane SchneckCreative
Lotta Agaton
Lotta AgatonCreative
Emma Olbers
Emma OlbersCreative
Daniel Östman
Daniel ÖstmanCreative
David Ericsson
David EricssonCreative

A(ABCD)EF Group is a collective or construim of Creatives and Entrepreneurs united by a shared ambition: to become world leaders in design and its associated fields.

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External press of our clients

Our Model

CREATING A GLOBAL DESIGN POWERHOUSE THROUGH INDEPENDENCE, PARTNERSHIPS AND ENTREPRENEURSHIP

A strategy born from a relentless commitment to building lasting companies within the differentiated industries.

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Willo Perron for NOGA
AABCDE Group interior

Bringing design to the world at scale

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